WhatsApp, which initially emerged as a messaging platform, has now evolved into a powerhouse for commerce and customer engagement. It has over 2 billion monthly users and is suitable for a direct and interactive channel between brands and customers. It facilitates real-time conversations, individualized purchasing experiences, and smooth transactions.
Retailers and brands are using WhatsApp for its accessibility and engagement potential. D2C brands are leveraging WhatsApp AI Agents as a key conversational commerce solution to engage with customers, improve sales, and enhance customer experience.
From product discovery and personalized shopping to payment, now users can complete an end-to-end shopping journey through WhatsApp. According to a report by Salesforce, 66% of online adults say messaging apps (like WhatsApp) are their preferred channel for communicating with businesses. Communicating and shopping through WhatsApp AI agents feels natural and convenient to them.
This article focuses on conversational commerce, how WhatsApp is fueling the rise of conversational commerce, why it matters for businesses, and how D2C brands can leverage WhatsApp marketing automation to boost sales and customer engagement.
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